In 1994, Tom · Ford is appointed as the ancient fine jade group entire product Chief Creative Officer, next year March, he promotes causes its sudden rise in reputation silk fabrics shirt, the Mahai wool coat and the velvet pantsuit, molds the collection modern age, the sex appeal, elegantly beautiful in a body's brand-new image. Tom · Ford reorganizes Gucci resolutely, this traditional brand change for the brand-new modern spokesman, causes fashionable representative who the ancient fine jade becomes the young race.In the 90s Europe and America luxurious brand reforming unrest, the ancient fine jade is redefining itself to do without doubt in the fashion status aspect successfully.
From 1994 until now, Gucci has been in the world the most influential super-heavyweight class fashionable brand. Meanwhile, it starts gradually the global fashion popular high quality brand net hanger-on, the member who French Saint Lolan and so on one batch of classical brands become one after another the ancient fine jade group. In 1997, Gucci buys the cooperation is 23 year Swiss Famous Watch factory Severin Montres, thus has controlled own clock and watch service completely. In 1998, Gucci because of the good strategic judgment, the management and operation and the financial operation, is evaluated by Europe business news alliance “the European Year Enterprise”. In 1999,Gucci and retail merchant Paris spring formed the strategic alliance, caused itself to transform from the sole brand into the multi-brand super fashionable kingdom, then became the Italian biggest fashionable group. Today, Gucci branch store proliferates the whole world, involves the clothing, the leather equipment, the accessories and the perfume and so on various types product, the depth is pursued the global fashionable public figure holds.
LOGO
1. Bamboo node handle ：The GUCCI bamboo node package selects material from the nature, all bamboos import from China and Vietnam, the nature material as well as bakes the characteristic which manually technical achievement it is not easy to break.
2. Horse-riding chain: In 20 shiji chu the Italian horses is the main riding instead of walking tool, therefore the manufacture harness's person are quite many, GUCCI is outstanding person. Is horses' horse-riding chain is also the GUCCI invention. This famous detailing, because except that artistic, was also cherishes the memory to past horse-riding time one. GUCCI besets with by the horse-riding chain ji the skin walking shoe already is in a footwear history model, has collected one pair including US's metropolis museum.
3. Prints is forming a pair the letter G pictorial trademark and striking appears red with the green as the GUCCI symbol in CUCCI products and so on briefcase, handbag, wallet, this is also GUCCI the earliest classics LOGO design .
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