品牌LOGO ：
1.竹节手柄：GUCCI的竹节包取材于大自然，所有的竹子都从中国及越南进口，大自然材料以及手工烧烤技术成就其不易断裂的特点。
2.马术链：在20世纪初的意大利马匹是主要代步工具，因此制造马具的人比较多，GUCCI是其中的佼佼者。系着马匹的马术链也是GUCCI的发明。这个著名的细节设计，除了因为美观，也是对过去马术时代的一个缅怀。GUCCI镶有马术链的麂皮休闲鞋已是鞋类历史上的一个典范，连美国的大都会博物馆都收藏了一双呢。
3.印着成对字母G的商标图案及醒目的红与绿色作为GUCCI的象征出现在公文包、手提袋、钱夹等CUCCI产品之内，这也是GUCCI最早的经典LOGO设计 。
GUCCI corporate growth course
At the beginningof last century , Italian Guccio· Gucci lives abroad in London and Paris, under is influenced by what one sees and hears, he gradually has the attainment to the local fashionable public figure's attire personal status. After in 1921 returned to Florence, he opened one to manage the upscale baggage fitting and the horse-riding thing store specially, sells the fine skin which manufactured by the local best artisan to have, and (GUCCI) symbolized in the above dozen of antiquity fine jade.Only several years, this shop attracted one batch domestic and foreign to have the background customer. This roaring success, urged Guccio · Gucci to open the first branch store in 1938 in Rome.
After the World War II ended, because raw material was deficient, Gucci designed in 1947 by the bamboo node substitution skin handle's handbag, this design still may be called the classics until now. To the 50s, comes from the horse girth's red green red stripe to serve as by the ancient fine jade the fitting decoration pattern, then becomes this brand another symbol design.
in 1953, Gucci brand prestige already at the height of power. This year, Guccio · Gucci died, but company's New York branch store in the same year was also being open for business, it symbolizes that Gucci started to the global market to launch an attack.In the 60s, along with Gucci London, Paris and the Florida palm beach branch store's establishment, this represented the fashion and the personal status Italian name brand came to a stop the heel in the world most staple market. To the late 60s, “GG” becomes the ancient fine jade officially brand marking .
In 1970, Guccig lobal expansion aimed at the Far East area, Hong Kong and Tokyo had its exclusive agency separately. In the 80s the early time,Gucci ompany leadership grasps by the wool Ritchie Austria · ancient fine jade, but this time, Gucci family's internal strife has affected the corporate growth,Gucci's brand image starts to go down hill. In 1990, American Tom · Ford joined the ancient fine jade, the taking the post of company's female attire Chief Creative Officer. His arrival indicates the ancient fine jade revolutionary nature transforms start.
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